Polly Pocket Timeline
1989: The Creation of Polly Pocket
Chris Wiggs invents Polly Pocket, crafting a miniature dollhouse inside a powder compact for his daughter. Bluebird Toys in the UK begins producing the toy line.
1990s: Rapid Growth and Popularity
Polly Pocket playsets, featuring tiny, rubbery dolls and detailed compact worlds, become a global sensation. Themes include castles, beach houses, and fantasy adventures.
1998: Mattel Acquires Polly Pocket
Mattel purchases Bluebird Toys, reimagining Polly Pocket with larger dolls and more interactive playsets. The brand begins to cater to evolving tastes and trends.
2000s: Introduction of New Features
Mattel introduces innovative elements like magnetic dolls and water-play sets. Polly Pocket also expands into multimedia with animated movies and shows.
2010s: Polly’s Revival
Polly Pocket undergoes a reboot, returning to its roots with smaller dolls and compact playsets. Nostalgia drives interest among collectors and longtime fans.
2018: A New Era
Mattel launches a refreshed Polly Pocket line with modern aesthetics, new characters, and enhanced play features. Animated series debut, introducing Polly to a new generation.
Today: A Beloved Icon
Polly Pocket remains a cherished toy, celebrated for its creativity, portability, and timeless appeal. The brand continues to evolve while honoring its legacy.